Skills & Competencies for Account Executive - Advertising
Account Executive - Advertising job profile
Book a Demo and Receive a Sample Job ProfileJOB SUMMARY for Account Executive - Advertising
Maintains relationships and favorable contacts with current and potential advertising accounts.
JOB RESPONSIBILITIES for Account Executive - Advertising
Targets potential advertising clients and develops relationships in order to acquire new advertising accounts. May be responsible for selling ad programs in digital formats including banners/buttons, rich media, and interactive ad products.
Account Executive - Advertising SALARY RANGE
BASE 50%
$89,945
TOTAL 50%
$117,349
Job Level
P02
Job Code
SM15000200
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager
Account Executive - Advertising Skills and Competencies List
13 general skills or competencies (Job family competencies) for Account Executive - Advertising
1
Job Family Competencies –
Customer Satisfaction
Proficiency Level -2
Level 1 Behaviors
(General Familiarity)
Cites the best practices used in improving customer satisfaction.
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Level 2 Behaviors
(Light Experience)
Adheres to our policies in providing customer satisfaction.
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Level 3 Behaviors
(Moderate Experience)
Analyzes survey results to identify opportunities in improving customer service and satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Creates and leverages KPIs to measure the effectiveness of customer satisfaction.
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Level 5 Behaviors
(Mastery)
Champions the adoption of digital analytics to measure customer satisfaction.
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2
Job Family Competencies –
Advertising
Proficiency Level -2
Level 1 Behaviors
(General Familiarity)
Cites examples of most common terminologies used in advertising.
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Level 2 Behaviors
(Light Experience)
Assembles company-wide advertising bulletins to create a positive perception of your brand.
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Level 3 Behaviors
(Moderate Experience)
Allocates monthly budgets to various advertising initiatives to align with budget limits.
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Level 4 Behaviors
(Extensive Experience)
Directs and approves advertising initiatives from concept development to completion.
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Level 5 Behaviors
(Mastery)
Develops cost-effective advertising programs and strategies for our business.
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3
Account Executive - Advertising
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Account Executive - Advertising
Proficiency Level - 4
5
Competency for -
Account Executive - Advertising
Proficiency Level - 5
10 soft skills or competencies (core competencies) for Account Executive - Advertising
1
Core Competencies –
Self-Motivation
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Cites examples and traits of being self-motivated.
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Level 2 Behaviors
(Light Experience)
Clearly defines one's strengths, weakness, aspirations, and work styles.
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Level 3 Behaviors
(Moderate Experience)
Assesses past mistakes and makes changes that will lead to success.
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Level 4 Behaviors
(Extensive Experience)
Acts as a role model for positivity, optimism, and hard work.
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Level 5 Behaviors
(Mastery)
Creates a transparent and open working environment within our organization.
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2
Core Competencies –
Initiative
Proficiency Level -3
Level 1 Behaviors
(General Familiarity)
Cites examples of initiative in own personal or professional life.
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Level 2 Behaviors
(Light Experience)
Assists others without being asked to achieve more than what is expected or required.
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Level 3 Behaviors
(Moderate Experience)
Implements workflow initiatives to improve efficiency and productivity.
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Level 4 Behaviors
(Extensive Experience)
Improves processes that contribute to business and company-level strategies.
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Level 5 Behaviors
(Mastery)
Coaches others to foster an environment that can adapt quickly and willingly to rapid change.
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3
Account Executive - Advertising
- Skill and Competency
Proficiency Level - 3
4
Skill and Competency -
Account Executive - Advertising
Proficiency Level - 4
5
Competency for -
Account Executive - Advertising
Proficiency Level - 5
Summary of Account Executive - Advertising skills and competencies
There are 0 hard skills for Account Executive - Advertising.
13 general skills for Account Executive - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
10 soft skills for Account Executive - Advertising, Self-Motivation, Initiative, Effective Communication, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Initiative, and be skilled in Effective Communication.
13 general skills for Account Executive - Advertising, Customer Satisfaction, Advertising, Account Management, etc.
10 soft skills for Account Executive - Advertising, Self-Motivation, Initiative, Effective Communication, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Account Executive - Advertising, he or she needs to be skilled in Self-Motivation, be skilled in Initiative, and be skilled in Effective Communication.
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